Titanium dioxide (tio₂). It remains the key white pigment for PVC compounds. The whiteness, opacity, and weather resistance of PVC profiles, siding, flooring, cable plastics, and many other products depend on it.
Against the background of this demand, the global TIO₂ market is undergoing a significant restructuring. Factory owners are changing, facilities in Europe are closing, and the role of Chinese manufacturers is increasing, including in the TIO₂ segment for PVC.
Venator and LB Group deal: European capacity redistribution
In 2025, Venator Materials UK Ltd announced the sale of its titanium dioxide plant in Greatham (UK) and related assets to the Chinese company LB Group, one of the world’s largest producers of tio2 pigments. According to analysts, the capacity of the site is about 150,000 tons of TIO₂ per year, and the total capacity of LB Group after the transaction is approaching 1.5 million tons per year, that is, a significant share of the global production of pigmented titanium dioxide.
In fact, this means the redistribution of part of the European capacity in favor of the Chinese player, albeit while maintaining the location of the plant in the UK.
Tronox closes TIO₂ plant in the Netherlands
At the same time, another major TIOH market company, Tronox, announced a decision to shut down a titanium dioxide pigment production facility in Botlek (the Netherlands) with a capacity of about 90,000 tons per year. The reason was a strategic review of the production structure and the high cost of resources at the site.
The site was shut down in 2025 and, according to the company, there are no plans to reopen it. The volumes are expected to be offset by other plants in the Tronox global network.
For the European market, this is a minus for another producer of white pigment with convenient logistics to consumers in the EU and the EAEU.
Strengthening the role of Chinese TIO₂ manufacturers
Against the background of these events, the general trend continues: the share of Chinese titanium dioxide producers in global exports is growing, including in the TIO₂ segment for PVC.
Due to its scale, capacity modernization and active export policy, China has become a key supplier of TIOH pigment in recent years for many regions, including Europe and the EAEU countries. For PVC processors, this means:
- higher dependence on TIO₂ supplies from Asia
- sensitivity to trade and logistical constraints that affect Chinese manufacturers
- the need to pay more attention to the choice of a particular manufacturer and its product line
Anti-dumping measures in the EU and the EAEU make the choice of supplier even more sensitive
The restructuring of production facilities coincided with increased protectionist measures.
On the one hand, the European Union has approved final anti-dumping duties on titanium dioxide imports from China. The rates range from 0.25 to 0.74 euros per kilogram and are calculated for a five-year period.
On the other hand, the EAEU has an anti-dumping measure AD-38 in relation to TiOh pigment from China. Rates of up to 16.25 percent of the customs value are set for most manufacturers.
As a result, choosing a titanium dioxide manufacturer for PVC processors in Russia and the EAEU becomes not only a technical but also a tariff issue, especially for long-term projects: it is necessary to take into account not only the properties of a particular brand of TIOH, but also the stability of supplies, the availability of quotas and possible price fluctuations.
The view of Revada Plastic
Revada Plastic supplies titanium dioxide and other additives for PVC recycling and closely monitors how the global TIO₂ market is changing.
We work with one of the leading Chinese manufacturers of titanium dioxide and are its exclusive distributor in our market. Based on this partnership, we offer the pigment under our own brand name Revatiox.
This format of cooperation allows you to:
- to ensure stable high-quality titanium dioxide optimized for PVC compounds;
- to ensure the predictability of supplies in conditions of redistribution of production capacities between regions;
- take into account the impact of anti-dumping measures and other regulatory restrictions when planning long-term projects with clients;
- maintain a competitive economy of using TIO₂ while maintaining the requirements for whiteness, opacity and long-term durability of products.
We are proud of our partnership with our manufacturer and the development of the Revatiox line and consider this as an important contribution to the sustainability and predictability of titanium dioxide supplies for Russian PVC processors.
If you are planning new projects in the segments of PVC profiles, pipes, cables, sheets or films and would like to discuss the choice of titanium dioxide for your tasks, Revada Plastic specialists are ready to offer solutions based on Revatiox and provide technical support.
